15/03 Saturday
12:30 pm - 1:30 pm. Salón Biznaga
STORYTELLING OF THE FUTURE
Panel on new immersive 360° narratives
Presented by SHAKTIMETTA productions
11:30 am - 2:00 pm / 4:00 pm - 6:00 pm Experiential Zone (Plaza de La Malagueta)
CONVERGENCE OF CONTENT AND TECHNOLOGY
Generative AI for the Audiovisual industry
Presented by Freepik
11:30 am - 2:00 pm / 4:00 pm - 6:00 pm Experiential Zone (Plaza de La Malagueta)
STORYTELLING OF THE FUTURE
Chill Out & VR: Demonstration of extended reality content.
Presented by SHAKTIMETTA productions
1:30 pm - 2:00 pm . Salón Biznaga
STORYTELLING OF THE FUTURE
360° stereoscopic première of Diarios de Locura (Diaries of Madness)
Experimental dance video directed by JO SOL, with Janet Novas and Laly Aiguadé?
4:00 pm - 5:30 pm. Salón Biznaga
CONVERGENCE OF CONTENT AND TECHNOLOGY
Workshop: Creating audiovisual content with the support of generative AI
Presented by Freepik
11:30 pm - 2:00 pm / 4:00 pm - 6:00 pm. Experiential Zone (Plaza de La Malagueta)
CONVERGENCE OF CONTENT AND TECHNOLOGY
Victoria La Malagueña - Avatar 3D
Presented by University of Malaga
16/03 Sunday
12:30 pm - 2:00 pm. Salón Biznaga
GAMING AND IMMERSIVE EXPERIENCES
Talk: Coloratura and its difficulties in making an accessible game
In collaboration with: Nakama Studios
12:30 pm - 2:00 pm / 4:00 pm - 6:00 pm Experiential Zone (Plaza de La Malagueta)
STORYTELLING OF THE FUTURE
Chill Out & VR: Demonstration of extended reality content.
Presented by SHAKTIMETTA productions
12:30 pm - 2:00 pm / 4:00 pm - 6:00 pm Experiential Zone (Plaza de La Malagueta)
CONVERGENCE OF CONTENT AND TECHNOLOGY
Victoria La Malagueña - Avatar 3D
Presented by University of Malaga
12:30 pm - 2:00 pm / 4:00 pm - 6:00 pm Experiential Zone (Plaza de La Malagueta)
CONVERGENCE OF CONTENT AND TECHNOLOGY
Generative AI for the Audiovisual industry
Presented by Freepik
4:00 pm - 5:00 pm Salón Biznaga
GAMING AND IMMERSIVE EXPERIENCES
Talk:Robotics, Video Games and Education
In collaboration with: BeByte-El Polo Digital
4:30 pm - 6:00 pm La Villa del Mar Auditorium
GAMING AND IMMERSIVE EXPERIENCES
Talk and demo "8-Bit Cinema: The first video games based on films" Presented by: University of Malaga
17/03 Monday
12:30 pm - 2:00 pm. La Villa del Mar Auditorium
STORYTELLING OF THE FUTURE
Round table: new formats and new disciplines.
12:30 pm - 2:00 pm. Salón Biznaga
CONVERGENCE OF CONTENT AND TECHNOLOGY
Workshop : Generative AI for the Audiovisual industry
Presented by: Freepik
12:30 pm - 2:00 pm / 4:00 pm - 6:00 pm Experiential Zone (Plaza de La Malagueta)
STORYTELLING OF THE FUTURE
Chill Out & VR: Demonstration of extended reality content.
Presented by SHAKTIMETTA productions
12:30 pm - 2:00 pm / 4:00 pm - 6:00 pm Experiential Zone (Plaza de La Malagueta)
GAMING AND IMMERSIVE EXPERIENCES
Space Robotics Showcase
In collaboration with BeByte - El Polo Digital
12:30 pm - 2:00 pm / 4:00 pm - 6:00 pm Experiential Zone (Plaza de La Malagueta)
INDUSTRY
Industry consultancy and activities
Presented by Creative Europe MEDIA Andalusia
4:00 pm - 5:00 pm. Salón Biznaga
CONVERGENCE OF CONTENT AND TECHNOLOGY
Workshop: From optics to colour grading: Get your best film look.
Presented by: Welab
Invitation or registration until full capacity is reached at info@welabplus.com
4:00 pm - 5:00 pm. La Villa del Mar Auditorium
GAMING AND IMMERSIVE EXPERIENCES
Filmmaking from the world of video games. Talk with the director of RETAP, award-winning short film at the Festival de Málaga.
Presented by: EVAD
5:00 pm - 6:00 pm. La Villa del Mar Auditorium
CONVERGENCE OF CONTENT AND TECHNOLOGY
Round table: Generative AI. Experiences of Image and Music for the Audiovisual Industry
5:00 pm - 6:00 pm. Salón Biznaga
CONVERGENCE OF CONTENT AND TECHNOLOGY
VFX supervision in film: create the world you imagine.
Presented by: ECAM
18/03 Tuesday
11:00 am - 11:45 am La Villa del Mar Auditorium
BRANDING
Welcome and Talk: The art of making industry
Presented by: IPG Mediabrands Entertainment
12:00 noon - 1:00 pm La Villa del Mar Auditorium
BRANDING
Talk: From ephemeral audiovisual content to entertainment brand.
Presented by: IPG Mediabrands Entertainment
12:30 pm - 1:00 pm. Salón Biznaga
STORYTELLING OF THE FUTURE
Start of Impromptu IA with content creators and filmmaker
12:30 pm - 2:00 pm / 4:00 pm - 6:00 pm Experiential Zone (Plaza de La Malagueta)
STORYTELLING OF THE FUTURE
Chill Out & VR: Demonstration of extended reality content.
Presented by SHAKTIMETTA productions
12:30 pm - 2:00 pm / 4:00 pm - 6:00 pm Experiential Zone (Plaza de La Malagueta)
GAMING AND IMMERSIVE EXPERIENCES
Demo of immersive live streaming formats
In collaboration with: YBVR-El Polo Digital
12:30 pm - 2:00 pm / 4:00 pm - 6:00 pm Experiential Zone (Plaza de La Malagueta)
INDUSTRY
Industry consultancy and activities
Presented by Creative Europe MEDIA Andalusia
1:00 pm - 2:00 pm. Salón Biznaga
GAMING AND IMMERSIVE EXPERIENCES
Workshop: Immersive live streaming formats.
In collaboration with: YBVR-El Polo Digital
1:15 pm - 1:45 pm. La Villa del Mar Auditorium
BRANDING
Talk: The science of getting more people into the cinema or onto platforms
Presented by: IPG Mediabrands Entertainment
4:00 pm - 5:00 pm La Villa del Mar Auditorium
BRANDING
Welcome and talk: Transforming the role of brands in the entertainment industry
Presented by: IPG Mediabrands Entertainment
4:00 pm - 5:00 pm. Salón Biznaga
CONVERGENCE OF CONTENT AND TECHNOLOGY
Round table on volumetric capture and project premiere
Presented by SHAKTIMETTA productions and MixOnReality
5:00 pm - 5:40 pm. La Villa del Mar Auditorium
BRANDING
Talk: From disruption model to choice model
Presented by: IPG Mediabrands Entertainment
5:00 pm - 5:45 pm. Salón Biznaga
STORYTELLING OF THE FUTURE
Screening: Première of a project in volumetric capture directing by JO SOL, produced by MIxOnReality
5:45 pm - 6:30 pm. La Villa del Mar Auditorium
BRANDING
Talk: Sport Entertainment or how to contribute to the consolidation of a new category of sports content with a brand boost
Presented by: IPG Mediabrands Entertainment
6:00 pm - 6:45 pm. Salón Biznaga
STORYTELLING OF THE FUTURE
Talk with Virginia Calvo: Creating content for the new age of entertainment.
Presented by: Giantx
19/03 Wednesday
11:30 am - 12:15 pm. Salón Biznaga
BRANDING
Workshop: From paper to armchair. Neuro-research techniques to measure and anticipate the impact of audiovisual content.
Presented by: IPG Mediabrands Entertainment
12:30 pm - 1:00 pm. La Villa del Mar Auditorium
CONVERGENCE OF CONTENT AND TECHNOLOGY
Demo of volumetric capture technology and masterclass on volumetric capture experiences
Presented by SHAKTIMETTA productions and MixOnReality
12:30 pm - 2:00 pm / 4:00 pm - 6:00 pm. Experiential Zone (Plaza de La Malagueta)
STORYTELLING OF THE FUTURE
Chill Out & VR: Demonstration of extended reality content.
Presented by SHAKTIMETTA productions
12:30 pm to 2:00 pm / 4:00 pm to 6:00 pm. Experiential Zone (Plaza de La Malagueta)
GAMING AND IMMERSIVE EXPERIENCES
Narrative video games showcase
Presented by EVAD
12:30 pm - 2:00 pm / 4:00 pm - 6:00 pm Experiential Zone (Plaza de La Malagueta)
INDUSTRY
Industry consultancy and activities
Presented by Creative Europe MEDIA Andalusia
12:30 pm - 2:00 pm. Salón Biznaga
BRANDING
II BRAND ENTERTAINMENT MARKETING workday
Workshop : Social Media As An Ally Of Independent Film
In collaboration with ECAM
12:30 pm - 1:00 pm. La Villa del Mar Auditorium
CONVERGENCE OF CONTENT AND TECHNOLOGY
Volumetric Capture Technology Demo
1:00 pm - 2:00 pm. La Villa del Mar Auditorium
CONVERGENCE OF CONTENT AND TECHNOLOGY
Masterclass on volumetric capture experiences
4:00 pm - 5:00 pm. La Villa del Mar Auditorium
CONVERGENCE OF CONTENT AND TECHNOLOGY
Round table: Artificial intelligence in the creative industries
Presented by: Google
4:00 pm - 4:30 pm. Salón Biznaga
GAMING AND IMMERSIVE EXPERIENCES
Art, Culture and Gaming
Presented by FEEEL ? El Polo Digital
4:30 PM - 6:00 pm. Salón Biznaga
BRANDING
II BRAND ENTERTAINMENT MARKETING workday
First "Young branded pitching
Organised by CØLLAGE in collaboration with PUBLICIS REBELLION.
5:00 pm - 6:00 pm. La Villa del Mar Auditorium
STORYTELLING OF THE FUTURE
Demo: Close of Impromptu IA with content creators and filmmaker
20/03 Thursday
11:30 am - 12:30 pm. La Villa del Mar Auditorium
BRANDING
II BRAND ENTERTAINMENT MARKETING workday
Panel discussion: New Avenues for Funding: Brands, Funds and Venture Capital.
With the collaboration of Film Financing Market
Presented by: BCMA Spain, Film Madrid, Film Financing Market and Mediabrands
12:30 pm - 1:30 pm. La Villa del Mar Auditorium
BRANDING
II BRAND ENTERTAINMENT MARKETING workday
Panel discussion: Redefining the impact of Entertainment Marketing.
With the collaboration of Film Madrid
Presented by: BCMA Spain, Film Madrid, Film Financing Market and Mediabrands
12:30 pm - 2:00 pm. Sala Biznaga
GAMING AND IMMERSIVE EXPERIENCES
Illustration masterclass: character creation for anime - 2D art
Presented by: EVAD
12:30 pm - 2:00 pm / 4:00 pm - 6:00 pm. Experiential Zone (Plaza de La Malagueta)
STORYTELLING OF THE FUTURE
Chill Out & VR: Demonstration of extended reality content.
Presented by SHAKTIMETTA productions
12:30 pm to 2:00 pm / 4:00 pm to 6:00 pm. Experiential Zone (Plaza de La Malagueta)
GAMING AND IMMERSIVE EXPERIENCES
Narrative video games showcase
Presented by EVAD
12:30 pm - 2:00 pm / 4:00 pm - 6:00 pm Experiential Zone (Plaza de La Malagueta)
INDUSTRY
Industry consultancy and activities
Presented by Creative Europe MEDIA Andalusia
4:00 pm - 5:00 pm. Salón Biznaga
GAMING AND IMMERSIVE EXPERIENCES
Animation masterclass: character creation frame by frame
Presented by: EVAD
4:15 PM - 5:00 pm. La Villa del Mar Auditorium
BRANDING
II BRAND ENTERTAINMENT MARKETING workday
Talk The classic Golf Cup: Keys to building a brand from
entertainment
With the collaboration of: IPG Mediabrands
Presented by: BCMA Spain, Film Madrid, Film Financing Market and Mediabrands
5:00 pm - 6:00 pm. La Villa del Mar Auditorium
BRANDING
II BRAND ENTERTAINMENT MARKETING workday
Panel discussion: The Impact of AI on Content Marketing
With the collaboration of: BCMA Spain and Film Madrid
Presented by: BCMA Spain, Film Madrid, Film Financing Market and Mediabrands
5:00 pm - 6:00 pm. Salón Biznaga
CONVERGENCE OF CONTENT AND TECHNOLOGY
Workshop: How to embrace generative AI without neglecting creativity
Presented by: Freepik
6:00 pm - 6:45 pm. La Villa del Mar Auditorium
BRANDING
II BRAND ENTERTAINMENT MARKETING workday
Talk: BCMA, The Home of Branded Content
Presented by: BCMA Spain, Film Madrid, Film Financing Market and Mediabrands
21/03 Friday
12:30 pm - 2:00 pm. La Villa del Mar Auditorium
CONVERGENCE OF CONTENT AND TECHNOLOGY
Workshop on Cryptocurrency and its uses in the Audiovisual Industry
Presented by: Flixxo
12:30 pm - 2:00 pm. Salón Biznaga
STORYTELLING OF THE FUTURE
Workshop: A non-linear story in which the user chooses the ending
Presented by: EVAD
12:30 pm - 2:00 pm / 4:00 pm - 6:00 pm. Experiential Zone (Plaza de La Malagueta)
STORYTELLING OF THE FUTURE
Chill Out & VR: Demonstration of extended reality content.
Presented by SHAKTIMETTA productions
12:30 pm to 2:00 pm / 4:00 pm to 6:00 pm. Experiential Zone (Plaza de La Malagueta)
GAMING AND IMMERSIVE EXPERIENCES
Narrative video games showcase
Presented by EVAD
12:30 pm - 2:00 pm / 4:00 pm - 6:00 pm Experiential Zone (Plaza de La Malagueta)
INDUSTRY
Industry consultancy and activities
Presented by Creative Europe MEDIA Andalusia
4:00 pm - 5:00 pm. La Villa del Mar Auditorium
CONVERGENCE OF CONTENT AND TECHNOLOGY
Round Table "What are cryptocurrencies used for in the audiovisual industry?".
Presented by: Flixxo
4:00 pm - 5:00 pm. La Villa del Mar Auditorium
CONVERGENCE OF CONTENT AND TECHNOLOGY
Round table: What are cryptocurrencies used for in the Audiovisual Industry?
Presented by: Flixxo
4:00 pm - 5:00 pm. Salón Biznaga
STORYTELLING OF THE FUTURE
Workshop on future design "Audiovisual Industry and Technology".
5:00 pm - 6:00 pm. Salón Biznaga
SOCIAL AND ETHICAL IMPACT OF TECHNOLOGY
Round table: Slaves or masters of the algorithm?
Presented by: Flixxo
5:00 pm - 6:00 pm. La Villa del Mar Auditorium
GAMING AND IMMERSIVE EXPERIENCES
Talk: Barça Games: The New Digital Playground
