“Festival de Málaga” selects 198 digital creators to participate in its new Industry event Hack

The selected creators will face a series of audiovisual challenges culminating at a face-to-face laboratory in autumn

“Festival de Málaga” has selected 198 Spanish and Latin American digital creators to participate in Hack MAFIZ Málaga, a new event of MAFIZ (Malaga Festival Industry Zone) geared at new talents of the audiovisual sector with the objective of becoming a point of convergence of young successful digital content creators and distributors, brands, media, streaming services and production companies from all over the world.

Nearly 1,300 participants, whose ages range from 18 to 24 (54%) and from 25 to 24 (31%), responded to the call for applications from many different countries, including Spain, Argentina, Mexico, Colombia, Peru, Chile, Brazil, Cuba, Costa Rica, Bolivia and Ecuador.

By creating this breeding ground for young talent, “Festival de Málaga” has successfully fulfilled the objective set for this edition, namely to address the sector’s challenge of reaching new creators and new audiences that consume audiovisual content through many different channels and whose community identity requires a much more active dialogue on the part of content producers. This way the film festival aims to find new areas in which to regenerate audiences and establish a dialogue with them and with the creators with which they identify. Hack MAFIZ Málaga stems from this principal objective of providing space for these creators, getting to know them and watching them in action, allowing them to coexist in an area of synergies with the different agents of the traditional industry.

Digital creators bring innovation to content production and to the sphere of distribution and editorial positioning vis-a-vis their community. Knowing and sharing their experience and know-how opens a window onto a different and synergetic viewpoint with new business models based on social media. Portability, fragmentation, co-creation, collaboration, self-distribution, monetization and new narratives are key aspects, amongst others, of these new creators’ identity and of the event that will bring them together in Malaga.

The 198 young Spanish and Latin American creators selected will pass to the next phase, the Hackathon (to be held between the months of March and August), during which they will participate in different online creative challenges, individually and in groups, following the instructions of expert digital creators acting as tutors. Five teams will be selected from all the ones that participate.

The five teams selected will come to Malaga in the autumn, within the framework of the 24th Malaga Film Festival MAFIZ Industry area, to face a new audiovisual content creation challenge. At that time will have the opportunity to speak to co-production companies and international funds, media, platforms and other leaders of the Latin American industry.

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23 February 2021

23 February 2021

23 February 2021